When it comes to search engine optimization, everyone claims to be an expert.

The fact is, search engines operate in a variety of ways, and are constantly tinkering with the method by which they rank web pages. What gets you great placement today, might not work as well tomorrow.

In this ever-changing landscape, there is one thing that remains constant.
Clear and focused content and accurate and descriptive meta data will consistently generate results in search engine rankings. We build websites that are search engine friendly using this basic principle.

What is SEO?
SEO, or Search Engine Optimization is a method (or set of methods) used to achieve a greater quantity and quality of website traffic by means of organic search engine results.

Search engines use hundreds of factors to determine the relevance of a webpage for a particular search phrase. We present the information that the search engine is looking for, in a way that best enables it to understand the content of the webpage.

We believe that providing clear and accurate information (White Hat) produces consistent, long term SEO, while tricks and deceptive methods (Black Hat) produce only short-lived and potentially harmful results.

What About Paid Advertising?
Online advertising takes many forms, but the most common advertising models are Cost-Per-Click (CPC) and Cost-Per-Thousand (CPM).

Either model can use text, image, audio or video based ads, but the difference between them is in how/when the costs are incurred. In a CPC model, you will be billed when a user clicks on your ad, In a CPM model you will be billed every 1000 times your ad is shown.

Prices for CPC and CPM advertising can vary tremendously, and like other forms of advertising, are dependant on who your audience is and where your ads are shown.

Which is Better?
Well, that depends on a number of factors, including your website content and the market for your keywords. We can help you decide where to focus your online marketing, and have the skills to achieve results in both organic search and paid advertising. Get Started >